FOR IMMEDIATE RELEASE

Contact: Joyce Johannson

(612) 927-4543

joyce@johannsoncommunications.com

UNLOCK YOUR CREATIVITY WITH MAGNETIC POETRY

Magnetic Poetry Introduces Two NEW Additions to their Popular

Words & Crafts Line

MINNEAPOLIS, (October 2005) – Valentine’s Day seems to have come early for the folks at Magnetic Poetry, who are getting heartfelt rave reviews from consumers, creative designers and retailers for their newly launched scrapbooking, craft and home decorating products. And now, Magnetic Poetry has expanded its Words & Crafts line with the new Classic Letter Stamp Kit and the new Word Stamp Kit Deluxe Edition. Whether you’re celebrating everyday moments or creating a keepsake for a special occasion, the two new products provide even more options for adding just the right words to your scrapbook pages and other crafts.

One designer e-mailed in to say, “Thank you so much for the completely awesome letter stamps.  I have been sending a link for the stamps to all of my scrapbooking friends, and they are in love.”

“We have been amazed and delighted with the feedback we’ve received on our Words & Crafts line,” said Dave Kapell, company founder. “As a songwriter, an artist and as a Dad watching his son grow up way too fast, I know that selecting the right words or crafting an original poem or verse adds something deeply personal to photo pages and other craft projects. It’s very rewarding to hear from people and see examples of how they are using Magnetic Poetry to express themselves.”

With the holidays, Valentine’s Day, Mother’s Day and other family events right around the corner, retailers and consumers alike are planning ahead for a busy craft season. Magnetic Poetry’s Words & Crafts line can be used to create everything from truly unique holiday photo letters for family and friends, handmade Valentines and note cards, customized picture frames with a special message, and other creative projects. And, they’re also great as gifts for children and adults so they can enjoy making their own creative statements in the months ahead.

The full Words & Crafts line includes:

• Word Stamp Kits – Each kit contains over 80 magnetized rubber stamps. Arrange your message magnet side up, then pick it up with the metal-plated

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New Additions to Magnetic Poetry’s Words & Crafts Line – Page 2

stamping block and stamp away. The kits, complete with inkpad and storage tin, come in five different categories: family and friends; dates and seasons; holidays and events; love and romance; and vacation and travel. (Suggested retail price, $19.95.)

• Word Stickers – It’s Magnetic Poetry in sticker form! With more than 240 words each, these kits are great for scrapbook accents. Categories include family and friends; holidays and seasons; love and romance; and vacation and travel. (Suggested retail price, $3.95.)
• Word Beads – With 40 double-sided beads available in three different colors, Word Beads are great for scrapbooking, jewelry making and endless creative fun. Available in black, red and white. (Suggested retail price, $4.95.)
• NEW FOR JULY 2005: Word Stamp Kit Deluxe – This deluxe kit combines three of our most popular Word Stamp Kits into one, all contained in a durable storage portfolio. With this kit, you can create your own stamped phrases and poems. The kit comes with a metal-plated stamp block, acid-free ink pad and more than 250 words themed toward family, friends, holidays, events, seasons, dates and months. (Suggested retail price, $39.95.)

• Letter Stamp Kits – Great for signs, handmade cards, invitations, gift wrap, scrapbooks, furniture, walls, well, just about anything you want to add words to! The Letter Stamp kit includes 70 1-1/2” letter stamps, upper and lower case letters, plus punctuation and numbers. (Suggested retail price, $19.95.)

NEW FOR JULY 2005: The Classic Letter Stamp kit includes 42 3/4" letter stamps, all upper case letters, plus punctuation and numbers. (Suggested retail price is $14.95.)

Known for making refrigerator poets out of millions of people, Magnetic Poetry has continued to be hugely popular in and out of the kitchen. In addition to the new Words & Crafts line, Magnetic Poetry has also introduced the new Food Lover, Wine Lover, and Haiku Kits, as well as a brand new T-Shirt Printing Kit.

Magnetic Poetry is available at Borders Books & Music, Barnes & Noble Booksellers, and thousands of specialty retailers nationwide.  For more information, please visit www.magneticpoetry.com or call 1-800-370-7697. 

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Editor’s note: Samples, photos and interviews with company founder Dave Kapell are available upon request by calling Joyce Johannson at (612) 927-4543.