FOR IMMEDIATE RELEASE                    

Contact:   Joyce Johannson

                                                                                                                        (612) 927-4543

 

MAGNETIC POETRY’S NEW PAPER ARTS LINE

IDEALLY SUITED FOR CREATIVITY, EXPRESSION AND BEYOND

 

RETAILERS RUSH TO MEET DEMAND

 

MINNEAPOLIS, (April 15, 2005) – In early 2004, Magnetic Poetry began receiving calls from numerous scrapbook enthusiasts and publications who had found new ways to use the company’s poetry beads.  Company officials were pleasantly surprised that its signature word magnets and Poetry Beads made great additions to scrapbook pages. As more calls came in, Magnetic Poetry decided to help these new fans feed their desire for creative scrapbooking ideas by creating new products dedicated to expression.

 

Originally known for making refrigerator poets out of millions of people, Magnetic Poetry is swiftly rising in popularity among scrapbooking circles across the country with Word Stamp Kits, Letter Stamp Kits and Word Stickers. Some stores are now finding it hard to keep these new products on their shelves.

 

“The reaction has been simply amazing,” said Carla Boldon, owner of Pretty Paper in Minneapolis. “I merchandised the Word Stamp Kits near the register. I sold 10 kits the first week, then 30 kits the next week,” she said. Now she’s become somewhat of a regular fixture at Magnetic Poetry, driving the 30 or so minutes to their offices to pick up her emergency refill orders.

 

Boldon’s customers aren’t alone in their love of the product. The Rubber Stamper Magazine called Magnetic Poetry’s Word Stamp Kits a “best buy” in its January/February 2005 issue. The product also graced the pages of Legacy Magazine in its April/May 2005 issue as a “Recommended product for scrapbooking, journaling and other family history art.”

 

“Magnetic Poetry is all about creative expression,” said Dave Kapell, company founder. “We continue to receive great feedback from customers who love using our kits in their scrapbooks.”

 

Magnetic Poetry’s Paper Arts line includes:

 

• Word Stamp Kits – Each kit contains over 80 magnetized rubber stamps. Arrange your message magnet side up, then pick it up with the metal-plated stamping block and stamp away. The kits, complete with ink pad and storage tin, come in five different categories: family and friends; dates and seasons; holidays and events; love and romance; and vacation and travel. (Suggested retail price, $19.95.)

 

• Word Stickers – It’s Magnetic Poetry in sticker form! With more than 240 words each, these kits are great for scrapbook accents. Categories include family and friends; holidays and seasons; love and romance; and vacation and travel. (Suggested retail price, $3.95.)
• Word Beads – With 40 double-sided beads available in three different colors, Word Beads are great for scrapbooking, jewelry making and endless creative fun. Available in black, red and white. (Suggested retail price, $4.95.)
• NEW FOR JULY 2005: T-shirt Printing Kit – Don’t wear your heart on your sleeve, put words on your shirt! This kit includes sturdy upper- and lower-case letters, numbers and punctuation in 160-point font along with six colors of fabric paint and two brushes. Dab the fabric paint onto the stamps and stamp onto fabric for making bold statements you can wear. (Suggested retail price, $19.95.)
• NEW FOR JULY 2005: Word Stamp Kit Deluxe – This deluxe kit combines three of our most popular Word Stamp Kits into one, all contained in a durable storage portfolio. With this kit, you can create your own stamped phrases and poems. The kit comes with a metal-plated stamp block, acid-free ink pad and more than 250 words themed toward family, friends, holidays, events, seasons, dates and months. (Suggested retail price, $39.95.)
• NEW FOR JULY 2005: Letter Stamp Kits – Available in Classic and Traditional typefaces, these kits are perfect for t-shirts, scrapbooks, signs and tags. (Suggested retail price, $19.95.)

 

Several Magnetic Poetry retailers have shared with us some of the keys to success in selling our products.

 

Tips for Retailers & Reps: 

 

• Display Magnetic Poetry kits near the register. Let us know if you’d like a demonstration kit.
• Show your customers the editorial coverage our products have garnered. Laminated copies are available upon request.
• Having an event or instruction session? Let us know! We can provide you with an “event kit.”
• Events are a great way to demonstrate and sell products.
• Let your customers know the value of our kits. Buying individual words or phrases adds up quickly. But our Word Stamp Kits come with 80 words and cost less than $20.

 

###

Editor’s note: Samples, photos and interviews with company founder Dave Kapell are available upon request by calling Joyce Johannson at (612) 927-4543.