Lucky Cat Say: Magnetic Poetry

Rhyme with Fun

Great New Gifts for 2006 Promise to Unlock Your Inner Poet

and Unleash Your Creative JuJu

MINNEAPOLIS (February 2006) – Lucky Cat, Zen Monkey and Evil Troll are making their debut as three of this year’s newest gift items from Magnetic Poetry. The three word-and-character magnets, ingeniously described as “What The?” by Magnetic Poetry (and these people say they know words?) join a host of new products specially designed to unleash our creative juju in 2006.

“These gifts have universal appeal – they’re loved by everyone who uses words in their daily life,” said Dave Kapell, Magnetic Poetry founder. “Our 2006 product line makes it even easier to tap into the power of words, and includes gift items for young kids and teenagers, for scrapbook, craft, and gardening enthusiasts, as well as for moms, dads, neighbors and friends. And, they make people smile, which is always a good gift.”

Magnetic Poetry, the company that created refrigerator poets out of millions of people, encourages everyone to unleash their inner poet and discover their creative side with some of these new favorites:

For Everyone Who Likes Words:

• Lucky Cat – For thousands of years, the Lucky Cat statue has brought good fortune to the businesses of the Orient. For modern convenience, we've magnetized her, flattened her wafer-thin, and printed the words that were squeezed out in the process, like “wish into all star,” “allow gratitude” and “for easy good.” (Suggested retail price is $5.95)
• Zen Monkey – A cute little fellow who just might be the reincarnation of your grandmother. Receive wise messages from him/her by clearing the mind of all earthly thought and arranging the magical word magnets below. “Bird of high,” “on feet of doing,” “know all.” (Suggested retail price is $5.95)
• Evil Troll – Physically adorable, but verbally, he’s gone to the dark side of trollism. Would happily kill and eat you were he more three-dimensional. Already flattened, he poses little threat, but with phrases like “Do what me say,” “Fastester,” and “Give all me,” he may come in handy to relieve stress at the office. (Suggested retail price is $5.95)

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Magnetic Poetry’s New Gift Items for 2006 – Page 2/3

• Magnetic Bulletin Board with Magnets – Got stainless? (Refrigerator, that is.) Magnetic Poetry to the rescue with our new Magnetic Bulletin Board ~ to hold your grocery list, favorite photos, kid drawings, and the reminder for that upcoming dentist appointment. Measures 12” x 16” and comes with colorful, strong magnets. And whadda you know? Also holds your favorite Magnetic Poetry. (Suggested retail price is $19.95)
• The Poet – A Magnetic Poetry Kit for writers, poets, and others who want to ponder the meaning of life. (Suggested retail price is $19.95)

New Gifts for Kids:

• Kids Word Stamp Kit – the newest version of Magnetic Poetry’s popular Word Stamp Kits ~ especially for kids. This kit contains 85 magnetized rubber stamps with kid-friendly words to make your own birthday invitations, thank you cards, gift tags, and anything else you can think of. Arrange your message magnet side up, then pick it up with the metal-plated stamping block and stamp away. The kits, complete with ink pad and storage tin, include word and icon stamps, you know, like a birthday cake and smiley face. (Suggested retail price is $19.95.) For ages 6 and up.
• GO Games – Classic board games and retro styling, designed to go where you go ~ whether that’s planes, trains, or automobiles, skateboards, bicycles or across town to grandma’s house. Magnetized game pieces and game boards make sure your pieces stay put. Comes in six different games-on-the-go titles, including backgammon, chess, checkers, tic-tac-toe, hangman, and dominoes. Each GO Game comes in its own zippered tin with carrying handle. (Suggested retail price is $8.95.) For ages 8 and up.
• Word Play Board – It’s Magnetic Poetry word play for kids ~ without having to stand in front of the refrigerator. Instead, kids of all ages can create their own phrases, poetry, and messages on this colorful round metal play board and stand, which are perfect for kids’ bedrooms, playrooms, even beside the computer. With 200 word magnets, words and stories almost magically appear. Just add creativity and imagination. (Suggested retail price is $19.95) For ages 7 and up.

New for Crafters and Scrapbookers:

• Chipboard Words – Scrapbookers tell us that our Magnetic Poetry kits have just the right words to add to their scrapbooks ~ and so they’ve been cannibalizing their Magnetic Poetry Kits and gluing individual word magnets into their creations. Okay, okay: we get it! So we developed a product just for you! Our new Chipboard Words present a more effective, economical and fridge-kit-friendly way to add word tiles to your work. Each theme contains 45+ acid-free archival words, and peel-and-stick backs for easy application. Cool! Cheap! (And

now you can quit stealing from your other Magnetic Poetry kits.) Chipboard Words come in eight different themes: Family, Friends, Seasons, Wedding, Baby, School, Sports and Travel. (Suggested retail price is $4.95.)

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Magnetic Poetry’s New Gift Items for 2006 – Page 3/3

• Breezy Letter Stamp Kit – Our newest Letter Stamp Kit includes 69 upper and lower case letters (upper case are 1" tall), numbers and punctuation stamps in a fun and flirtatious font! Just like our other Letter Stamp Kits, these are great for signs, handmade cards, invitations, gift wrap, scrapbooks, furniture, walls, well, just about anything you want to add words to! (Suggested retail price is $19.95.)

For Gardeners:

• Poetry Stones – This line of products and accessories helps you create your own word stones, plant markers, garden paths, stepping stones and special garden accents. Make sure your words bloom where they’re planted. No extra watering needed.

Make Your Own Poetry Stones Deluxe (Suggested retail price is $49.95)

Make Your Own Word Stones (Suggested retail price is $19.95)

Make Your Own Marker Stones (Suggested retail price is $19.95)

Make Your Own Stepping Stones (Suggested retail price is $19.95)

The Magnetic Poetry line of products is available at Borders Books & Music, Barnes & Noble Booksellers, and thousands of specialty retailers nationwide. For more information, please visit www.magneticpoetry.com or call 1/800-370-7697.

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Editor’s note: Samples, photos and interviews with company founder Dave Kapell are available upon request by calling Joyce Johannson at (612) 927-4543.