Pop Culture Icon Makes Words Fun

- Both In and Out of the Kitchen

MINNEAPOLIS (February 2006) – Magnetic Poetry, the company that earned pop culture status after making refrigerator poets out of millions of people, is launching three new products that foster creativity, word play and on-the-go fun for kids. The new products are Go Games, retro-styled versions of classic board games using magnetized pieces; a Kids’ Word Stamp Kit that supports kids’ entry into the booming scrapbooking, handmade card, gift tag and related crafting hobbies; and a Word Play Board that enables kids to unlock their inner poet or just play around with words ~ without having to stand in front of the refrigerator. And older kids will love Magnetic Poetry’s quirky new character-and-word play magnets: Lucky Cat, Zen Monkey and Evil Troll.

“While experts are asking about the long term effects of loud music piped directly in our kids’ ears, or what that video game is teaching them, we offer some of the few products that kids, parents and teachers alike can ALL agree on,” said Dave Kapell, Magnetic Poetry founder. “Magnetic Poetry is about making word play, learning and creativity fun for all ages ~ and the long term effect of that can be kids who grow up to be smarter, more thoughtful and more creative.”

Check out www.magneticpoetry.com to see ongoing favorites such as Really Big Words, Adventure StoryMaker, Creativity Journal, T-Shirt Printing Kit and Poetry Beads, along with the newest additions to Magnetic Poetry’s kid fare:

GO Games – Classic board games and retro styling, designed to go where you go ~ whether that’s planes, trains, or automobiles, skateboards, bicycles or across town to grandma’s house. Magnetized game pieces and game boards make sure your pieces stay put. Comes in six different games-on-the-go titles, including backgammon, chess, checkers, tic-tac-toe, hangman, and dominoes. Each GO Game comes in its own zippered tin with carrying handle. (Suggested retail price, $8.95.) For ages 8 and up.

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Magnetic Poetry’s 2006 New Products for Kids – Page 2/2

Kids Word Stamp Kit – the newest version of Magnetic Poetry’s popular Word Stamp Kits ~ especially for kids. This kit contains 85 magnetized rubber stamps with kid-friendly words to make your own birthday invitations, thank you cards,

gift tags, and anything else you can think of. Arrange your message magnet side up, then pick it up with the metal-plated stamping block and stamp away. The kits, complete with inkpad and storage tin, include word and icon stamps, you know, like a birthday cake and smiley face. (Suggested retail price, $19.95.) For ages 6 and up.

Word Play Board – It’s Magnetic Poetry word play for kids ~ without having to stand in front of the refrigerator. Instead, kids of all ages can create their own phrases, poetry, and messages on this colorful round metal play board and stand, which are perfect for kids’ bedrooms, playrooms, even beside the computer. With 200 word magnets, words and stories almost magically appear. Just add creativity and imagination. (Suggested retail price, $19.95) For ages 7 and up.

Lucky Cat – For thousands of years, the Lucky Cat statue has brought good fortune to the businesses of the Orient. For modern convenience, we've magnetized her, flattened her wafer-thin, and printed the words that were squeezed out in the process, like “wish into all star,” “allow gratitude” and “for easy good.” (Suggested retail price is $5.95) For ages 12 and up.

Zen Monkey – A cute little fellow who just might be the reincarnation of your grandmother. Receive wise messages from him/her by clearing the mind of all earthly thought and arranging the magical word magnets below. “Bird of high,” “on feet of doing,” “know all.” (Suggested retail price is $5.95) For ages 12 and up.

Evil Troll – Physically adorable, but verbally, he’s gone to the dark side of trollism. Would happily kill and eat you were he more three-dimensional. Already flattened, he poses little threat, but with phrases like “Do what me say,” “Fastester,” and “Give all me,” he may come in handy to relieve stress at the office. (Suggested retail price is $5.95) For ages 12 and up.

The Magnetic Poetry line of products is available at Borders Books & Music, Barnes & Noble Booksellers, and thousands of specialty retailers nationwide. For more information, please visit www.magneticpoetry.com or call 1/800-370-7697.

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Editor’s note: Samples, photos and interviews with company founder Dave Kapell are available upon request by calling Joyce Johannson at (612) 927-4543.