FOR IMMEDIATE RELEASE

Contact: Joyce Johannson

joyce@johannsoncommunications.com

(612) 927-4543

Magnetic Poetry Has All the Right Words

for Scrapbooking and Crafters

Newest additions to Words & Crafts line includes craft product just for kids

MINNEAPOLIS (January 2006) – Magnetic Poetry, a company known for making refrigerator poets out of millions of people, is unveiling three hot new crafting and scrapbooking products that are sure to have people saying all the right things.

“A picture is worth a thousand words, and words are what Magnetic Poetry is all about,” said Dave Kapell, Magnetic Poetry founder. “Scrapbookers express themselves both visually and verbally, which is why we’ve created our new Words and Crafts line, to help people find unique and beautiful ways of expressing themselves with language and images. We make sure they’re never at a loss for words!”

Magnetic Poetry has received rave reviews for its Words & Crafts line, from consumer and trade magazines, professional designers to scrapbook and craft enthusiasts. In fact, in a recent offering on QVC, the company sold out of its Word Stamp Deluxe Kit in 1-1/2 minutes!

At the upcoming Craft & Hobby Association’s Winter Show in Las Vegas, Jan. 30 through Feb. 2, Magnetic Poetry will be in booth #1948 to showcase its already popular Letter Stamp Kits, Word Stamp Kits, Word Beads and Word Stickers, and introduce three brand NEW additions to its Words & Crafts line:

• Chipboard Words – These are just like Magnetic Poetry’s word kits for the refrigerator, only for scrapbooks and craft projects. The new Chipboard Words present an effective, and economical way to add words to your work. Chipboard Words come in eight different themes: Family, Friends, Seasons, Wedding, Baby, School, Sports and Travel. Each theme contains 45+ acid-free archival words, and peel-and-stick backs for easy application. Cool! Cheap! (And now you can quit stealing words from your other Magnetic Poetry kits.) Suggested retail price is $4.95.

• Kids Word Stamp Kit – the newest version of Magnetic Poetry’s popular Word Stamp Kits ~ especially for kids. This kit contains 85 magnetized rubber stamps

with kid-friendly words to make their own birthday invitations, thank you cards, gift tags, and anything else they can think of. Arrange the message magnet side

up, then pick it up with the metal-plated stamping block and stamp away. The

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Magnetic Poetry’s New Words and Crafts Line ~ Page 2/2

kits, complete with inkpad and storage tin, include word and icon stamps, you know, like a birthday cake and smiley face. Suggested retail price, $19.95. For ages 6 and up.

• Breezy Letter Stamp Kit – Our newest Letter Stamp Kit includes 69 upper and lower case letters (upper case are 1" tall), numbers and punctuation stamps in a

fun and flirtatious font! Just like our other Letter Stamp Kits, these are great for signs, handmade cards, invitations, gift wrap, scrapbooks, furniture, walls, well,

just about anything you want to add words to! Suggested retail price is $19.95.

Magnetic Poetry was originally started by Kapell, a songwriter who cut words out of magazines as a way to help write lyrics.  But he sneezed ~ causing his words to scatter out of order.  So he decided to glue his words onto magnets that he could move around ~ and from that was born Magnetic Poetry.  Since then, Magnetic Poetry has developed kits of all kinds that help make word play fun for adults and kids. Words & Crafts is Magnetic Poetry’s newest line, bringing products designed especially to support creative expression for everyone from first time crafters and scrapbookers to professional designers.

Magnetic Poetry products are available at Borders Books & Music, Barnes & Noble Booksellers, and thousands of specialty retailers nationwide. For more information, please visit www.wordsandcrafts.com or call 1/800-370-7697.

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Editor’s note: Samples, photos and interviews with company founder Dave Kapell are available by contacting Joyce Johannson at (612) 927-4543 or at joyce@johannsoncommunications.com.